Life Beyond Tourism®

 contributes to the dissemination and recognition of such universal values as respect and harmony among peoples, turning the tourist experience into a unique opportunity for knowledge
and for the promotion of intercultural dialogue

 promotes familiarization with the spirit of a place, its past, its present and its future prospects

 offers a new vision of tourism, including mass tourism, designed to highlight
its strategic nature rather than its consumer-driven aspect:

         . to promote intercultural dialogue

         . to foster awareness of and familiarity with
          cultural diversity and traditional knowledge

         . to safeguard spirit of place

         . to communicate spirit of place, imbuing it with new life

 hopes to see the ethos of commitment to fostering intercultural dialogue become part and parcel of our intangible cultural heritage

With Life Beyond Tourism®, tourist destinations, especially those included in the UNESCO World Heritage List, can play a role as workshops contributing to intercultural dialogue, cooperation and shared cultural growth and enrichment.

Life Beyond Tourism® will turn that very tourism that is helping today to standardize the world, threatening our tangible and intangible world heritage, into a tool for enhancing individual
experience in a context based on the rediscovery of values, not just on consumer-driven services.