Thursday, 5 March 2009
Arrival of the participants and accommodation
(special prices for accommodation are offered by Vivahotels in Florence, see below. For the guests of Vivahotels the excursion to the Villa Corsini at Castello and to the Villa Medici La Petraia at Castello on the morning of 6th March is offered)

Friday, 6 March 2009
Morning: cultural excursion
“Not only the Uffizi, but also the Florence territory: Villa Corsini at Castello: content and container”. A contribution from the participants of the conference to formulate ideas for better promotion of this valuable heritage.
Dr. Antonella Romualdi (former director of the Villa Corsini for the Polo Museale Fiorentino) will accompany the group.
On the way back, the group will visit Villa Medici La Petraia at Castello

8.30: bus picks up the guests in the downtown (Via Vecchietti, in the front of the ATAF city bus stop)
9.30: arrival and visit of Villa Corsini at Castello; before coming back to Florence, the group will visit also Villa Medici La Petraia at Castello
12.30: departure for Florence downtown

Afternoon: opening of the conference at Autitorium al Duomo (Via de' Cerretani, 54/r) - "Anfitheatre hall"
(Untill 15.30: registration of the participants and delivering of the presentations
16.00: greetings by the Authorities
17.30: signing of the agreement between ICOMOS ISC Theory & Philosophy and Fondazione Romualdo Del Bianco for the assignment to the Foundation the permanent secretariat of the Committee
18.00: introduction to the conference
- ANDRZEJ TOMASZEWSKI (POLAND): The mutual relationships between man and monument through history
- WILFRIED LIPP (AUSTRIA): Imago – Image – Imagine: sketches for a mind map
- BOGUSLAW SZMYGIN (POLAND): The historic towns in the process of development of tourism
- PAOLO DEL BIANCO (ITALY): In the Global Village: world heritage for intercultural dialogue with Life beyond Tourism

Evening: light buffet

Saturday, 7 March 2009
Autitorium al Duomo "Anfitheatre hall"
9.00 – 13.00: Session I - Changing approaches in dealing with Cultural Property in the past. Physical and intellectual
(untill 8.30: registration and delivering of the power point presentation of the Session I)

1.GAMINI WIJESURIYA (ITALY): Pilgrimage – a victim of modern tourism
2.MASAHIRO ONUMA (JAPAN): The worth of maturity in the living properties
3.ENZO BENTIVOGLIO (ITALY): Territory, sites and museum: from the discovery of Etruria by Francesco Inghiriani to the D.H. Lawrence
4.PATRIZIA FALZONE (ITALY): Changing approaches in dealing with Cultural property in the past Phisical and intellectual. The case of Genoa and its cultural heritage.
5.PETER BURMAN (GERMANY): Conservation and creativity

10.30 - 11.00: coffee break

6.IRMELA SPELSBERG (GERMANY): Mignon was right: Goethe’s Stay in Italy 1786-1788
7.SIMONETTA VALTIERI (ITALY): A hundred years from Futurism. Fruition of the car patrimony
8.JÖRG HASPEL (GERMANY): “Where is the Berlin Wall?” – from a hated heritage to a missed monuments

12.00 - 13.00: discussion
Olga Krolenko (Russia): Four Centuries of the Tsaritsino Ensemble and Its Revival
Elena Lapshina (Russia): Tatlin and Russian Avant guarde: The Image of the Heritage
Fusun Alioglu - Yonca Kosebay Erkan (Turkey): Nicaea/ Iznik: A City Image as Heritage

15.00 – 19.00: Session II - The role of the New Media in transmitting the image of Cultural Heritage. The influence on the perception
(untill 14.30: delivering of the power point presentation of the Session II)

1.MICHAL FIRESTONE (ISRAEL): The lexus and the olive tree: cultural diversity in historic cities
2.FRANCESCO CIVITA (ITALY): The indivisible relation between tangible and intangible cultural heritage
3.MICHAEL FALSER (AUSTRIA): The Bamiyan Buddhas, performative iconoclasm and the image of heritage
4.ARMIN GRUEN (SWITZERLAND): From Images to 3-D Models - a new perception of natural and cultural heritage
5.SVETLANA SMOLENSKA (UKRAINE): Mind Manipulation by mass-media using city images in newspapers

16.30 - 17.00: coffee break

6.MARIA ISABELLA AMIRANTE (ITALY): Choosing, visiting and understanding archaeological heritage: multimedia technologies for cultural tourism
7.JOSEF ŠTULC (CZECH REPUBLIC): The So-called Synthetic Method of Architectural Conservation - the Response of Czech Conservators to the Militant Modern Movement of the Thirties
8.MARKUS PESCOLLER (ITALY): Restoration and the narrative of tourism

18.00 - 19.00: discussion
Ruzica Bogdanovic-Marta Vukotic Lazar (Serbia): How to Draw Attention on Cultural Heritage? Availability of the Information and the Promotion of Sustainable Cultural Heritage
Nana Iashvili (Georgia): Media art - time and space
Irina Topchy (Russia): Images of folk culture of European towns – a new value of the globalisation period

Sunday, 8 March 2009
Autitorium al Duomo "Anfitheatre hall"
10.00 – 13.00: Session III - Mass tourism and Cultural Heritage; sustainable cultural tourism. Focus of interest?
(untill 9.30: delivering of the power point presentation of the Session III)

9.30 - 10.00: coffee break

1.SUE MILLAR (UNITED KINGDOM): Engaging cultural tourists: moving towards a new philosophy of conservation management at iconic cultural heritage sites in the context of sustainable development and mass tourism
2.NUHAD ABDALLAH (SYRIA): Archaeology, Urban sites and Cultural Diversity: A Gateway of Mass Tourism to Syria
3.ANDREW SNEDDON (AUSTRALIA): Water Buffalo and Coach Tours: Mass Tourism and Traditional Life at Angkor, Cambodia
4.CARLO FRANCINI (ITALY): Sustainable Tourism and Historic Center of Florence UNESCO Management Plan
5.ROSA ANNA GENOVESE (ITALY): Management of heritage and culture of tourism
6.MARC LAENEN (BELGIUM): Strategic action plans for substantive heritage tourism in Limburg

12.00 - 13.00: discussion
Beata Makowska (Poland): Protection of cultural values of the Cracow architecture as an important driver of tourism development
Mirjana Roter-Blagojević (Serbia): Tourism and Cultural Heritage of an ancient Mediterranean City – significance and potentials of development of cultural tourism in Budva
Kakha Trapaidze (Georgia): Project for the Rehabilitation of Gelati Monastery – Major Aspects

15.00 – 17.00: Session IV - Future responsibility. Mediating cultural diversity
(untill 14.30: delivering of the power point presentation of the Session IV)

1.HANS CHRISTIE BJOENNESS (NORWAY): Building Memory of Heritage in Multicultural Societies
2.LUCILLE KAREN MALILONG ISBERTO (PHILIPPINES): Instilling pride of place: The Heritage Caravan in Cebu, Philippines
3.MANLIO MONTUORI (ITALY): Being passed on to future generations: the instances of Ponte a Santa Trinita in Florence and the Genbaku Dome in Hiroshima for the conservation of architectural heritage at risk
4.TATIANA KIROVA (ITALY): From passive protection to sustainable development: A shared yet not always fully achieved objective
5.OJARS SPARITIS (LATVIA): Architectura et Ars Sacra Christiana after WW II in the globalised World
6.ROEL DE RIDDER (BELGIUM): Building another future for neo-Gothic churches in Flanders

17.00 - 17.30: coffee break
17.30 - 18.30: final discussion

18.30 – 20.00: Plenary session of the ICOMOS Theory Committee (closed)
Working program for 2009-2011:
- call for papers for the Conference 2010 in Jerusalem
- tentative title of the Conference 2011 in Florence and working program
- others
Elections of the Bureau of the ICOMOS Theory Committee for 2009 – 2011

20.30 Farewell dinner at “Antico Fattore” traditional Tuscan cuisine (Via Lambertesca 1/3 r)

Monday 9 March 2009
Departure

Abstract submission and participation:
We envisage two forms of active participation in the event:

- Reading a paper in one of the sessions (max 15 min).
- Preparing a voice in the discussion.

Anyhow, the conference is also open to the public of auditors.
The working language of the conference is English.
In the case where you would like to present a paper, please send us before the 31st December 2008 an abstract without images and which text has to be as follows:

- character times new roman 11,
- spacing 1,5
- characters 5.000 spaces included
- first order headings in times new roman 12, bold.

The members of the Bureau of our Committee may have to carry out a selection by the 20th of January 2009, to keep the number of papers within the time limits of the conference.
Within the 20th February 2009 all the papers selected must be:

a) uploaded directly by the participants in the website before the 20th of February, so that we can publish on the Internet page of our Committee
b) sent by e-mail as “a .doc file format” to the “ICOMOS ISC Theory Secretarial Office” c/o Romualdo Del Bianco Foundation e-mail address icomos.theory@fondazione-delbianco.org, and they will be recorded on a CD Rom which participants of the conference will all receive.

Registration Fee:
The international conference is open to the public.
The registration fee per person is:
- <35 years old, member of ICOMOS or of the Fondazione Romualdo Del Bianco (*) = 165 Euro
- >35 years old, member of ICOMOS or of the Fondazione Romualdo Del Bianco (*) = 245 Euro
- <35 years old = 190 Euro
- >35 years old = 280 Euro

(*) provided that the university/institution of provenance has signed a Memorandum of Understanding with the Fondazione Romualdo Del Bianco (for information, ask to icomos.theory@fondazione-delbianco.org)

For registration and payment of the registration fee please click here. Registration will remain open until 25th February 2009.

Registration fee includes:
- 2 coffee breaks on March 7th
- 2 coffee breaks and closing dinner on March 8th
- full conference (badge of recognition, folder, program)
- cultural visits to the Villa Corsini at Castello and to the Villa Medici La Petraia at Castelloon March 6th
- digital proceedings of the conference

Conference registration and payment:
· By credit card - click here
(We accept the payments by credit card when the name of the Credit card holder is the same as the name of registered participant)

· By bank transfer
1. Registration - click here
2. Payment by the bank transfer:
IBAN code: IT 91 I 06160 02821 000915509C00, SWIFT code: CRFI IT 3F XXX
Cassa di Risparmio di Firenze, Agenzia 21, Via Mugello 27 50 127 Firenze
made out to:
Fly Events srl “The Image of Heritage, Reg. Nr. …..” (please indicate the registration nr.)
Via del Giglio n. 10 – 50123 FIRENZE – ITALIA
Kindly send us the certificate of the money bank transfer by e-mail (info@promoflorenceevents.com or by fax to the nr. +39 055 28 32 60, specifying the registration number, your name and the name of the event.

PLEASE NOTE: all paid fees shall be net of all bank costs and commissions

Accommodation:
4 Night Hotel Packages, arrival on the 5th of March 2009 and departure on the 9th of March 2008 (on the bed with breakfast basis, price per person for 4 nights).
The prices are valid until February 15th 2009, after this date the prices can be changed and the hotel reservation will be possible on request by writing to info@promoflorenceevents.com.

4 stars hotel, in the downtown, Vivahotel Laurus:
- double single use room: 430 Euro
- double room: 245 Euro (price per person)

3 stars hotel, in the downtown, Vivahotel Pitti Palace:
- single room: 320 Euro
- double single use room: 370 Euro
- double room: 205 Euro (price per person)

4 stars hotel, airport area,well connected to the historical center (2,5 km, bus stop in the front of the entrance), Vivahotel Alexander:
- single room: 270 Euro
- double single use room: 295 Euro
- double room: 170 Euro (price per person)

Members of the ICOMOS ISC Theory & Philosophy of Conservation and Restoration who will book one of the above mentioned hotel will have the excursion at Villa Corsini at Castello and to the Villa Medici La Petraia at Castello on March 6th and meals (as par program) included.

Hotel reservation and payment:
· By credit card - click here
(We accept the payments by credit card when the name of the Credit card holder is the same as the name of registered participant)

· By bank transfer
1. Registration - click here
2. Payment by the bank transfer:
IBAN code: IT 91 I 06160 02821 000915509C00, SWIFT code: CRFI IT 3F XXX
Cassa di Risparmio di Firenze, Agenzia 21, Via Mugello 27 50 127 Firenze
made out to:
Fly Events srl “The Image of Heritage, Reg. Nr. …..” (please indicate the registration nr.)
Via del Giglio n. 10 – 50123 FIRENZE – ITALIA
Kindly send us the certificate of the money bank transfer by e-mail (info@promoflorenceevents.com) or by fax to the nr. +39 055 28 32 60 specifying the registration number, your name and the name of the event.

PLEASE NOTE: all paid fees shall be net of all bank costs and commissions